BackWeb Technologies e-Accelerator™ Named "Product of the Year" by Customer Inter@ction Solutions™ Magazine and its Push Application Server Wins 2001 Crossroads A- List Award

Next Generation Push Technology Recognized As Best Desktop Messaging Software

SAN JOSE, Calif. -- January 17, 2001 -- BackWeb® Technologies (Nasdaq: BWEB), a leading provider of push communication infrastructure for e-business, today announced that e-Accelerator™, a subscription based, content delivery and proactive communications solution for global enterprises, was recently named "Product of the Year" in the desktop messaging software category as selected by Customer Inter@ction Solutions™ magazine’s editors and the TMC Labs’ engineers.

BackWeb's e-Accelerator enables companies to communicate business-critical, time-sensitive information to their extended enterprise of employees, partners, resellers, suppliers and customers. Powered by next-generation push technology, e-Accelerator provides e-businesses with a single communication infrastructure for any application to deliver content and information to a large number of targeted users. With BackWeb's Polite™ push technology as the delivery method for e-Accelerator, even media-rich content can be pushed to users with no effect on the performance of other network applications such as email and browsing. As a result, Global 2000 companies can simultaneously deliver audio and video files, slide presentations and other sophisticated multimedia content to any number of recipients — from thousands of employees and partners to millions of consumers.

"As the industry goes through great changes, we're finding more than just products and services on the market — entire solutions are being offered," said TMC president and group publisher Rich Tehrani. "Customer Inter@ction Solutions™ magazine initiated the Product of the Year award program to help our readers sort through the vast proliferation of new products and services in the marketplace. The Product of the Year award, selected by the editors of Customer Inter@ction Solutions™ and the engineers of TMC Labs, is given to those select products, such as e-Accelerator, that deserve the attention of forward-thinking organizations looking for best-of-breed solutions. We are pleased to honor the Product of the Year winners, as they lay the groundwork for the next generation of communications solutions."

About Customer Inter@ction Solutions

Since 1982, Customer Inter@ction Solutions (formerly Call Center Solutions) has been the leading source of information on call center and customer interaction solutions. The Customer Inter@ction Solutions' Product of the Year Award is the publication's highest honor, recognizing exemplary contributions and innovative products that advance the call center and CRM industry.

"The importance of getting the right information at the right time to employees, customers, and suppliers has never been more important," said Bill Heye, vice president of product strategy for BackWeb Technologies. "BackWeb e-Accelerator allows companies to proactively deliver mission critical information required to ensure the best customer satisfaction and retention. It is an honor to be recognized as ‘best of breed' by Customer Inter@ction Solutions."

2001 Crossroads Award recognizes the Best, Newly Proven Technologies for Today's Business Challenges

BackWeb® Technologies also announced that its Push Application Server (PAS) has been named a winner in the Open Systems Advisors, Inc. (OSA) Eighth Annual Crossroads A-List Awards. The awards identify the best newly proven products and services that meet today's critical business challenges in the enterprise.

"We selected BackWeb's Push Application Server because it represents a revolutionary shift in how important information will reach users and gives e-business innovators the opportunity to deliver mission-critical information proactively," said Nina Lytton, president of OSA and editor of the Crossroads A-List Awards.

BackWeb's Push Application Server is designed to enable companies to use a single communication infrastructure to deliver content or notifications to any user, whether by BackWeb Polite™ Push, email, wireless, fax, or voicemail. Providing a modular, flexible architecture, the BackWeb Push Application Server allows companies to specify the use of any delivery method via a single software interface and single reporting system. The Push Application Server will route deliveries to any appropriate delivery method and escalate or change delivery methods based on easy-to-define business logic. For example, if a user is not at his desk to receive a time-sensitive notification at his PC, the content would be automatically re-routed by the Push Application Server to his handheld device or mobile phone, based on the user's or administrator's pre-defined specifications.

"It is an honor to receive this prestigious Crossroads A-List Award," said Eli Barkat, chairman and CEO of BackWeb Technologies. "This is a testament to our most important reference group, our customers. It further validates our industry wide Universal Push initiative, our understanding of market needs, and also demonstrates the market demand for proactive, subscription-based communication over the Internet that will deliver the right information, to the right people, at the right time."

About the Crossroads A-List Awards

The Crossroads A-List Awards clearly outline the business benefits, concisely summarize the technology differentiators, validate solutions with real customer experiences, and provide a basis for informed dialogue between business and technology partners.

The Crossroads A-List Awards focus on enterprise computing, the integrated system supporting the business process from the supply chain through the back office all the way to customer interaction. Winners are determined after a detailed review of the vendors' products or services and strategies. In-depth, confidential interviews with experienced customers are the cornerstone of the judgment process.

Eighth Annual Crossroads Conference Winners of the Crossroads 2001 A-List Awards and their customers will be recognized at the Crossroads Conference to be held March 18-21, 2001 at the Wigwam Resort in Phoenix, AZ. Additional information on the conference can be obtained by contacting Meleena Erikson at 617.859.0859 or

About Open Systems Advisors, Inc.

Founded in 1989, Open Systems Advisors, Inc. (OSA) provides a real-world perspective on using new technology in business. OSA's research is based on an ongoing and in-depth dialogue with hundreds of seasoned IT executives and business leaders who are using emerging technologies to achieve business results. OSA reports the Crossroads Decisions, confers the Crossroads A-List Awards and produces the Crossroads Conferences. For additional information on the Crossroads Research program and conference, contact the company at: Open Systems Advisors, Inc., 268 Newbury Street, Boston, MA 02116, 617/859-0859;

About BackWeb Technologies

BackWeb Technologies is a leading provider of push communications infrastructure for e-business that enable companies to proactively communicate time-sensitive, business-critical information throughout Internet and Wireless networks to customers, partners and employees. Corporations such as Cisco, Compaq, Hewlett-Packard, ADP, IBM, Charles Schwab and Schlumberger Dowell have deployed BackWeb's Polite push communications infrastructure for managing critical changes for key e-business and customer service applications. BackWeb Technologies is headquartered in San Jose, California, and Ramat-Gan, Israel. For more information, visit its web site at or call (800) 863-0100.

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